Telephones

Liberty Bell Telco

Carol Bell

President and Founder

  • Phone systems, security cameras
  • Internet Services, WiFi and cellular
  • Analog or SIP, Toll Free and LD

Carol Bell is the founder and CEO of Liberty Bell Telco, a leading telecom agency specializing in providing cutting-edge communication solutions to commercial businesses across various industries. With a wealth of experience in both the Arizona market and nationally, Carol has helped numerous businesses optimize their telecom infrastructure to ensure seamless communication, secure networks, and reliable service. Her expertise includes designing efficient phone systems with advanced call routing, ensuring dependable internet connectivity with failover options, and enhancing network security to safeguard business data.

Carol is dedicated to providing commercial businesses with telecom solutions that are tailored to their specific needs, rather than pushing generic offerings from telecom carriers. She focuses on understanding the unique challenges each business faces and works to design communication systems that enhance efficiency, improve operational workflows, and ensure reliable service. By prioritizing her clients’ goals, Carol ensures that businesses receive not only the best value but also solutions that are scalable, secure, and aligned with industry standards. Her hands-on, consultative approach ensures businesses are well-supported throughout the entire process—from system design to implementation and ongoing support.

Prior to founding Liberty Bell Telco in 2017, Carol excelled in the direct telecom market, where she observed a significant gap: businesses were struggling to find a telecom partner who truly understood their needs and could offer personalized, flexible solutions. This insight inspired the creation of Liberty Bell Telco, a company built with a mission to provide businesses with reliable, high-quality telecom services that enhance their operations while saving them time and money.

Since the company’s inception, Carol has made it her priority to offer businesses expert guidance, negotiate favorable contract terms, and ensure service-level agreements that guarantee satisfaction. Her hands-on approach to customer service and her ability to simplify complex telecom challenges have earned her the trust of her clients.

Outside of work, Carol is an avid outdoors enthusiast who enjoys hiking, exploring nature, and spending time with her husband and rescue dog. Her love for nature mirrors her professional philosophy—whether in business or in life, she believes in taking a balanced, thoughtful approach to everything she does.

Digital Marketing & Advertising

iLoyal Medical

Mike Toll

CEO

  • Web Design, Eccomerce and Hosting
  • SEO, PPC, Social, Geofencing, Programmatic Campaigns
  • Marketing Strategies, Statistical Reporting

With over 20 years of experience in the digital marketing industry, Michael Toll is a highly accomplished professional with a deep passion for making a positive impact. As the CEO and digital marketing lead for iLoyal Medical, SP Marketing Experts, FireDrum Email Marketing, and Email Engagement Pros, Michael is known for crafting strategies that deliver measurable results across various industries, including the medical and healthcare sectors. His work has empowered numerous healthcare providers and medical service companies to connect with patients more effectively, enhance their online visibility, and build trust through patient-centered marketing campaigns.

As a seasoned marketer, Michael understands consumer behavior and market trends. His strategic mindset and innovative approaches have enabled him to develop and execute successful campaigns across various digital channels, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and programmatic display campaigns. His comprehensive strategies have consistently delivered outstanding results for his clients, helping them achieve their online marketing goals. In the healthcare field, his knowledge of industry-specific regulations, patient communication needs, and sensitive health-related topics has proven invaluable, consistently helping medical clients achieve their outreach and engagement goals while maintaining compliance and integrity.

Michael’s dedication to his professional endeavors is matched only by his commitment to giving back to the community. He actively involves himself in the Arizona charitable community, utilizing his skills and expertise to support local causes and make a difference in people’s lives. Recognizing the power of digital marketing for nonprofit organizations, Michael has volunteered his services to help these organizations enhance their online presence, increase awareness, and attract support for their missions.

Michael Toll’s dedication to digital marketing excellence, combined with his commitment to community impact, positions him as a transformative force in the industry. His expertise, particularly in the healthcare sector, and his passion for innovative, results-driven marketing continue to drive success for his clients and meaningful change within his community. Connect with Michael on LinkedIn to stay updated on his latest insights and initiatives.

https://www.linkedin.com/in/michaeltoll/

Professional Senior Resources

Senior Resource Connectors

Stacey Fischer

Co-Founder & Brand Ambassador

To provide seniors and their loved ones easy access to the most trusted and most highly professional resources for care as they encounter the many physical and emotional challenges that come with aging today.

It is our turn now to love and care for those who raised and cared for us.

Email Marketing

FireDrum Email Marketing

Kaylee Palm

  • DIY Email Marketing
  • Manage Email Services
  • White-Label Email Marketing
  • Custom Email Templates

FireDrum Email Marketing is a full-service email marketing company that helps businesses of all sizes create, send, and track professional email campaigns. Based in Scottsdale, Arizona, FireDrum offers both DIY email marketing software and fully managed services tailored to the unique needs of each client. Known for its user-friendly platform, customizable templates, and expert support, FireDrum helps marketers grow their audience, engage subscribers, and drive measurable results. Whether you’re a small business or a large agency, FireDrum delivers powerful tools and personalized service to help your email marketing succeed.

Video Production

redd legend

Caleb Marsh

  • Television, Digital, and Social ads
  • Brand and Sales videos
  • Educational and Training courses

Redd Legend is a Phoenix-based video production company that helps healthcare businesses connect through the power of storytelling. Using behavioral insights, we craft videos that simplify complex messages, build trust, and inspire action. From patient education to recruitment campaigns, our team ensures your content resonates with your audience and drives measurable results. Partner with Redd Legend to transform your vision into compelling video content that creates impact.

Medical Residential Real Estate

Weichert, REALTORS® – Courtney Valleywide

Jillian Haefs

  • Relocation specialist
  • Serving the entire Phoenix/metro valley including all price ranges
  • Assisting buyers and sellers in real estate transactions

With a Master’s Degree and an extensive background in customer relations, Jillian has an eye for ensuring a top notch experience for her clients and customers. Working with thousands of people over the years, her vast skill set includes a smooth transition in every step. Originally from Green Bay, Wisconsin, Jillian spends her free time with family and watching sporting events. You can’t be from WI and not root for the Green Bay Packers. She is very passionate and loyal to her family values. She has been raised in a Midwestern family with values including being a dedicated hard worker and practicing the “Golden Rule”. Prior to being in real estate, Jillian was with the Kroger (Fry’s Food and Drug) Company for 10 years. Her ability to deal with stressful, fast-paced environments has made the transition seamless. If there is a Mission Statement for her business it would be, “I will help guide you through the process, so that you can make an educated decision for what is best for you and your family. No pressure from me. I’m here when you’re ready to move forward.” At the end of the day, Jillian enjoys cuddling up to her two dogs and her loving partner…. and there is always time to celebrate life’s successes!

Medical Payment Advisors

Penguin Payment Advisors

Anna Lam

Founder and CEO

Charlie Burwinkle

Business Development Partner

  • We design payment systems. We are not a payment processing company – no sales, no lock-ins. 
  • Built to protect revenue and support multi-location growth
  • Trusted advisors to healthcare and wellness operators

Anna is an independent payments architect and the founder of Penguin Payment Advisors where she helps healthcare and service-based businesses design payment systems that protect revenue, eliminate restrictive contracts and support long-term growth. With a focus on integrity, clarity and strategy, she aligns point-of-sale platforms, gateways and processors to turn payments into a strategic advantage, especially for multi-unit, franchise and specialty vertical practices.

Charlie brings deep expertise in payments and operational systems to ensure clients implement scalable, efficient and flexible payment infrastructures. His focus is on helping healthcare and service operators navigate complex processor relationships, mitigate risk and optimize technology so leaders can focus on patient care and growth.

Medical Billing & Revenue Cycle Management

AR Rescue

Christian Gitersonke

CEO

  • Revenue cycle management, medical billing, and coding for practices nationwide
  • Credentialing, payer enrollment, contracting, and verification of benefits
  • Accounts receivable recovery, denial management, and reimbursement rate analysis

AR Rescue is a revenue cycle management and medical billing firm based in Las Vegas, serving physicians, urgent care centers, hospitals, emergency rooms, and private practices across the country. The firm manages the full cycle, from credentialing and contracting through coding, claims, accounts receivable, and denial management. AAPC certified coders, HIPAA compliant processes, and regular reporting help providers get paid faster and spend less time on paperwork.

Christian Gitersonke is the Chief Executive Officer of AR Rescue, a revenue cycle management firm in Las Vegas that serves physicians and medical facilities nationwide. He has spent more than 30 years in healthcare, going back to the days of filling out paper claims by hand, and he started AR Rescue in 2016 to give providers a billing partner that works the way a practice needs it to. 

Christian and his team are often brought in to fix difficult situations, including practices put at financial risk by a previous billing company and new practices that need their billing built correctly from day one. His focus is on helping physicians take control of their practice, get paid fairly for the work they do, and spend more of their time on patient care.

Healthcare Advisory & Practice Consulting

Pullum Advisory Group

Philip Pullum, MHA

President and Chief Executive Officer

  • Strategic advisory for physician leaders making growth, transition, and ownership decisions
  • Practice assessments covering operations, financial performance, workflow, and risk
  • Practice management consulting across people, finance, compliance, real estate, marketing, and technology

Pullum Advisory Group is a boutique healthcare advisory firm that helps independent medical practices, physician groups, and healthcare organizations improve operations, strengthen financial performance, and plan what comes next. The firm is based in Goodyear, Arizona and serves Greater Phoenix and healthcare organizations nationwide. Every engagement is led personally by the principal consultant, with vetted specialists brought in when a client needs focused expertise.

Philip Pullum, MHA is the President and Chief Executive Officer of Pullum Advisory Group, a boutique healthcare advisory firm in Goodyear, Arizona. He brings more than 35 years of healthcare leadership and operations experience to independent practices, physician groups, and healthcare organizations across the Valley and nationwide.

His background is operational. Philip has served as Executive Administrator for a national and international home health organization, Chief Operating Officer of a national teleradiology practice, and Vice President of Area Operations for a national medical practice. He has also owned and operated a business outside of healthcare. That mix gives him a practical view of what it takes to run a practice as a business.

Pullum Advisory Group works on the non-clinical side of medicine: operations, financial performance, staffing, compliance and risk, growth, succession, and sale preparation. Philip leads every engagement himself. When a client needs focused expertise in areas such as legal, finance, HR, technology, marketing, or real estate, he coordinates vetted specialists who fit the need. Physician leaders get one advisor who sees the complete picture instead of a group of vendors giving isolated advice.

His method is straightforward: assess, advise, execute, improve. He starts with where the organization stands today, identifies the highest-impact opportunities, builds a realistic plan, and works alongside leadership to put it in place. The recommendations are actionable and measurable.

Philip earned a Master of Healthcare Administration from Bellevue University in Omaha, Nebraska, and holds an undergraduate degree from Rockhurst University in Kansas City, Missouri. He is currently, or has previously been, associated with the Radiological Business Managers Association (RBMA), the American College of Healthcare Executives (ACHE), the Medical Group Management Association (MGMA), the Healthcare Leaders Association of Arizona, and the National Society of Certified Healthcare Business Consultants (NSCHBC).

He lives in the West Valley with his wife. They have two adult children. Philip is passionate about learning, loves to cook, and is a music enthusiast (listener, not player). When he is not helping others, he can be found around the backyard pool, at the grill, or hiking the neighborhood mountains.

HR, Payroll & PEO Services

essentL PEO

John Komadina

Head of Sales

  • Payroll processing, payroll tax filing, and time tracking
  • Human resources consulting and compliance
  •  Employee benefits including medical, dental, vision, life, AD&D, and 401(k) – starting at 1 employee
  • Pay-as-you-go workers’ comp, OSHA guidance, claims administration, and annual audits

essentL PEO is a HR outsourcing firm built for new and established independent medical practices, providing HR infrastructure and support typically available to larger organizations without building an internal HR department. essentL PEO manages the infrastructure behind your people including payroll, HR, employee benefits, workers’ compensation, and compliance. By removing distractions that come with being an employer, physicians and practice leaders spend less time managing the back office and more time focused on their patients, their team, and growing their practice.

John Komadina is the Head of Sales at essentL PEO. For the past eight years, he has championed one of small business’s best-kept secrets: the PEO model. John has helped hundreds of companies stay focused on growth while the complexities of payroll, HR, employee benefits, workers’ compensation, and compliance are handled behind the scenes.

For medical practices, John helps identify where the operational friction is—whether that is HR support, benefit challenges, payroll, compliance, or workers’ compensation—and builds a solution around the needs of the practice. Through essentL, practices gain access to the HR infrastructure and support of a much larger organization while maintaining control of their people, patients, and day-to-day operations. Practices can also keep their existing benefits and benefits broker while moving the payroll and HR side to essentL.

Off the clock, John and his wife are playing zone defense with three kids under three.

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